In 2013 a Swedish couple founded The Nordic Projekt with two clear points in mind: The design-functionality of the product and a revolutionary price in optical quality glasses.

Every idea is born to solve a problem. After working for several years in the pharmaceutical sector, Andreas Roxe and Jonna Roxe (Malmö, Sweden) together with Jordi Ribas (London / Barcelona) designed a sales system specially designed for pharmacies.

The Nordic Projekt has reach 4.200 point of sales in less than 4 years. Starting with Nordic Glasogon in large surfaces, we have grown in brands, quality and segments. Nordic Vision, first brand of the Group, brings optician quality to the pharmaceutical world with its unique and patented display. Perspektiv, follows with a new wonderful display design and frames with accessories, and now it’s the time for Voare, which is making its entrance to the Optician segment.

They are all a stamp of quality and reference of a story of success. Are you willing to be part of the Nordic Projekt revolution? Talk to us

The group started in Spain and Portugal in 2015. Come to the Italian market in April 2018 and are actually opening Germany, France, Switzerland, Japan and US.

We have an ambitious plan of expansion in the days to come, and are actively seeking for partners around the globe. If you wish to be part our story we would be happy to hear from you.